Facebook launches campaign asking Aussies to stand up against cyberbullying

Sydney, Australia, November 2, 2012

Facebook is joining forces with the Australian Government and not-for-profit youth groups, headspace and PROJECT ROCKIT, to take a stand against cyberbullying through the Be Bold. Stop Bullying campaign.

Federal Education Minister, Peter Garrett, and headspace ambassador and recording artist, Ruby Rose, will launch the campaign this afternoon at Matraville High School.

The Be Bold. Stop Bullying campaign is designed to spark a national conversation to educate parents, teachers and youth about the actions that will empower young people to stay safe online and stand up against cyberbullying.

The campaign features a Social Pledge app: (https://www.facebook.com/beboldstopbullyingau/app_225649917566630)

that encourages more than 11 million Facebook Australia users to make a personal commitment to stop bullying and invite others to join them in spreading awareness about this important issue. The pledge app includes a heat map, which displays how many people have taken the pledge in different regions of the country.

Other features of the campaign available on the Be Bold. Stop Bullying Facebook page (https://www.facebook.com/beboldstopbullyingau) are:

  • Information on starting groups within a school community that work to address cyberbullying;
  • Information fact sheets for parents and young people about how to stand up against bullying;
  • Wallet cards with tips to tackle bullying on Facebook, teamed with questions to help start an important conversation between students, parents and teachers about bullying;
  • Easy-to-use widget for the cause to imbed the pledge on user websites.


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